Alabama Vacation Guide

For the Alabama Vacation Guide, I served as managing editor, project manager, and one of the writers.

The Alabama Tourism Department uses the vacation guide to fulfill requests and to have at state and local welcome centers. The guide serves to both invite people to visit and to make the most of their time in the state.

My role was to lead the production team to produce the guide on schedule. This included the design, photography, written editorial, listings, and advertisements.

I worked closely with the sales team to adhere to the contractual terms for advertising. I reviewed all ads to ensure accuracy. For sponsored editorial, I handled the relationship with the advertiser and wrote the content.

For the Alabama Vacation Guide, I proofed all content for grammar and accuracy, created all needed QR codes as dynamic codes able to be edited later, and worked with the art director on photo selection.

My role also included reviewing all display ads for accuracy, working with advertisers and designer to create the enhanced listings, and leading the verification of all listings.

I worked directly with advertisers who purchased sponsored editorial. This entailed writing the content to fit the space, securing photography, and proofing to the advertiser. I wrote three articles and assisted with smaller pieces of content.

See the gallery below for examples and view the entire online guide here.