The 2024 Huntsville Destination Guide showcases Alabama’s Rocket City, putting the spotlight on global dining options, outdoor adventures, and stellar attractions.
The Huntsville guide does not rely on advertising for revenue. This allows the entire 52 pages to be devoted to storytelling.
That scenario delighted the editor and project manager in me. As an editor, knowing that we did not need to reserve any space for ads meant that we could tell more stories and go more in-depth. As a project manager, it meant a streamlined process with no sales materials, no sales deadlines, and no ads to produce.
I worked with the client to determine the outline. I wrote the content and helped to secure the photography. With the art director, I worked to edit the copy to fit the design.
See the gallery below for examples and view the entire online guide here.
Laura McGill 
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